On buzzwords.

Stop it.

Just stop now.

Look, I get it. The clients talk like that, and you want them to know that you know what they're talking about.

But when you sound like them, I start thinking you are one of them. Trust me, you don't want me thinking that. You don't want anyone you work with thinking that.

The origins of most buzzwords and jargon are based in a complete lack of understanding of the English language. Verbs used as nouns. Nouns used as verbs. Fictitious adverbs created by putting "ful" at the end of a noun. That's not professional.

It's dumbing down.

Don't have a wish-for. Have a request.

Don't have an add. Have an addition.

Don't be choiceful. Be selective.

Don't have a watch-out. Have a concern. Or a caution. Or a warning. Or a caveat.

Don't ladder up or double-click or ramp up or net out or opt in.

There are so many brilliant words in the English language, most of which can be found in a dictionary and thesaurus. Find them. Use them!

Again, language is the most powerful weapon in your communication arsenal. When you continue to use the same bullshit buzzwords and jargon that everyone else is using, your words become white noise. And you become easily ignored. But if you speak with authority, and embrace the power of the English language, people will listen. They'll pay attention.

And most importantly, they'll know you're not just another clone.